FASH

BACKSTORY

In the year 2050, the planet's wildlife is rapidly becoming extinct, with sea-life being the first to be wiped out completely due to the increasing ocean pollution. But with the increasing amount of environmental issues, there is also an increase in technological advancements, even though they aren't used for the good of humanity.

WHAT IS FASH?

FASH is a satirical brand that produces "fake fish", genetically made fish meat that is being sold to consumers as only food, instead of the technology being used for repopulating the ocean. This brand is highlighting what is to come if we let big corporations make profit from our planet's mistakes, and how it is already starting.

I created the designs through riso-printing, which exemplifies the mass production of the brand, as well as their carelessness about the environment of which they profit from.

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