THE HOOK

BACKSTORY

The brief for this project was to brand a Sudanese restaurant chain based on Sudanese traditions, cuisine and culture. 

GOAL

The brand needs to target the age range of 20-40, and should by hip, trendy and contemporary to target the certain market of the brief. 


THE BRAND

THE HOOK is a Sudanese restaurant that serves authentic cuisine with a twist. While keeping the traditional recipes of Sudanese culture, we also showcase the art of poetry from many recognisable and new poets of Sudan. With our interior decorated with beautiful poems, along with our “Tastes Of Sudan” range, you’ll have every chance to find a new piece of poetry with every delicious visit. 

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